How We Approach Financial Comparison
Built on real market experience in Argentina's unique economic environment
Back in 2023, we noticed something frustrating. Business owners were making critical decisions based on scattered financial data and outdated reports. The information existed—it was just buried under layers of complexity. So we built a system that cuts through the noise and gives you what actually matters.
Start With What's Real
Most financial platforms throw numbers at you and hope something sticks. We take a different route. Every comparison starts with current regulatory filings from Argentina's financial oversight bodies—the kind of data that companies are legally required to keep accurate.
But raw data isn't enough. We cross-reference multiple sources because sometimes the official reports don't tell the whole story. Market signals, industry benchmarks, and historical patterns all factor in. This takes longer than just scraping numbers from a database, but it means you're not making decisions based on incomplete information.
Our team spends roughly 40 hours each month verifying data accuracy across sectors. That's not automated—that's actual people checking that what you see reflects reality.

Three Steps That Actually Work
No magic formulas. Just a clear process that turns complex financial data into something you can use.
Data Collection
We pull from AFIP records, Central Bank reports, and certified financial statements. Then we normalize everything to account for inflation adjustments and currency fluctuations—critical in Argentina's market.
Context Building
Numbers alone don't mean much. A 15% growth rate might be impressive in one sector but concerning in another. We layer in industry context, seasonal patterns, and market conditions so you understand what you're looking at.
Clarity First
The final step is presentation. We strip out jargon and focus on metrics that impact decisions. If a comparison doesn't help you understand something better, we don't include it.

What This Means for You
- Faster decisions: When you're evaluating partners or competitors, you can review comprehensive comparisons in 20 minutes instead of spending days digging through reports.
- Better questions: Our clients tell us they ask better questions during negotiations because they understand the full financial picture beforehand.
- Risk awareness: You'll spot warning signs earlier—like when a company's cash flow patterns don't match their reported growth.
- Market positioning: Understanding where you stand relative to competitors helps with everything from pricing strategy to investment planning.

Behind the Numbers
Estela Moretti has been analyzing Argentine companies since 2018
She joined us after working in corporate finance for years and getting tired of seeing businesses make avoidable mistakes. Her focus is on retail and manufacturing sectors, where thin margins mean small miscalculations can have big consequences.
"People think financial analysis is about finding perfect companies," she says. "It's really about understanding trade-offs. Every business has weaknesses—the question is whether those weaknesses matter for your specific situation."
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